"For a real bargain, while you’re making a living, you should also make a life." That was Aaron Bronson’s motto. Well, Russian Jewish immigrant Bronson did both, "in spades," as he would say. His daughter, Stella Suberman, has now written a book, and she’s done it "in spades."
This warm memoir of her family’s experiences as the first Jews to live in Concordia, Tennessee, is vibrant with wit and cogent with commentary about 1920s life in a small Southern town.
Rather than a pejorative title, Ms. Suberman says "the Jew store" is what people really called such shops, businesses owned by Jews who catered to farmhands, share croppers, and factory hands, offering them inexpensive clothes, piece goods, and linens. "They didn’t know about political correctness in those days," she said, "that is just what it was called."
Seeing opportunity in the South, Aaron Bronson, his wife, Reba, and their two children, Joey and Miriam (Stella was not yet born) set out from New York City to open a dry goods store. Upon arriving in Concordia, population 5,381, the family was taken in by voluble, independent Miss Brookie.
Reba, who came with a mood that was "like a thing on her chest," was ill-at-ease, fearing the Ku Klux Klan, and people who believed Jews had horns on their heads. Later, she faced what she considered to be an even greater terror: Joey might not have a bar mitzvah and Miriam might be in love with a Gentile.
On the other hand, Aaron took to the town immediately and opened "Bronson’s Low-Priced Store," so identified by gilt lettering on the windows. His elation at having his own business knew no bounds; Reba described him as "Flying with the birdies."
Aaron’s shop flourished, as did he, becoming the first to hire a black as a salesperson. In years to come, he would make invaluable contributions to his Depression wracked community.
Detente preceded affection as the townsfolk overcame their initial skepticism of Jewish people and grew to view the Bronson family as neighbors and friends. Miss Brookie gave Miriam piano lessons and attempted to enlist Reba in a battle to do away with child labor in the local shoe factory.
Nonetheless, In 1933 Reba held sway and, although Aaron thought of Concordia as home, he agreed to take their three children and return to New York City, where he would open a garage and each child would eventually marry within the Jewish faith.
Stella Suberman has turned a poignant family remembrance into a rich, sometimes funny, always touching story. In addition, she has shed light on a little known facet of Jewish/American history.
